328 Data Points to Power Your Market Decisions
Comprehensive demographic, economic, and geographic data from U.S. Census and authoritative sources
Showing all 328 fields across 15 categories
328
Data Fields
15
Categories
Quarterly
Updates
Census Tract
Precision
Browse Data by Category
Location & Geography
Precisely locate and map your market areas with Census-standard geographic identifiers
7 fields
FIPS Code
Unique all-numeric code for each geographic element defined by U.S. Census
Land Area
Geographic land area in square miles
Water Area
Geographic water area in square miles
Centroid Latitude
Geographic centroid latitude coordinate using NAD83 datum
Centroid Longitude
Geographic centroid longitude coordinate using NAD83 datum
Partial
Reserved field
Label
Text appropriate for map labeling
Population & Growth
Track market size, growth trends, and population changes over time
6 fields
Population Estimate Current Year
Current quarterly U.S. population estimate
Transient Population
Average nightly population in hotels/motels/campgrounds/RV parks
Seasonal Population
Population in seasonal housing like summer cottages or winter chalets
Births Past 12 Months
Number of births within past 12 months excluding group quarters
Deaths Past 12 Months
Number of deaths within past 12 months excluding group quarters
Migration Past 12 Months
Net migration within past 12 months excluding group quarters
Market Intelligence Indicators
Identify market opportunities with proprietary analytics unavailable elsewhere
4 fields
Growth Stability Indicator
Measures quality of growth over time using regression model with values between -1 and +1
Expected Value Indicator
Qualifies growth type in trade area comparing expected vs actual growth
Diversity Dispersion Indicator
Measures racial and ethnic homogeneity using Simpson's Diversity Index
Ethnicity Dominance Indicator
Value 0-9 indicating dominant ethnic/racial class for thematic mapping
Age & Gender
Target specific age demographics and understand gender distribution for product positioning
47 fields
Gender Males Current Year
Current male population estimate
Gender Females Current Year
Current female population estimate
Age Median Both
Median age for total population
Age Average Both
Average age for total population
Age Aggregate Average Both
Aggregate average age for total population
Age Median Male
Median age for male population
Age Average Male
Average age for male population
Age Aggregate Average Male
Aggregate average age for male population
Age Median Female
Median age for female population
Age Average Female
Average age for female population
Age Aggregate Average Female
Aggregate average age for female population
Age Male Under 5
Male population under 5 years old
Age Male 5-14
Male population 5 to 14 years old
Age Male 14-18
Male population 14 to 18 years old
Age Male 18-22
Male population 18 to 22 years old
Age Male 22-25
Male population 22 to 25 years old
Age Male 25-30
Male population 25 to 30 years old
Age Male 30-35
Male population 30 to 35 years old
Age Male 35-40
Male population 35 to 40 years old
Age Male 40-45
Male population 40 to 45 years old
Age Male 45-50
Male population 45 to 50 years old
Age Male 50-55
Male population 50 to 55 years old
Age Male 55-60
Male population 55 to 60 years old
Age Male 60-65
Male population 60 to 65 years old
Age Male 65-70
Male population 65 to 70 years old
Age Male 70-75
Male population 70 to 75 years old
Age Male 75-80
Male population 75 to 80 years old
Age Male 80-85
Male population 80 to 85 years old
Age Male 85+
Male population 85 years and older
Age Female Under 5
Female population under 5 years old
Age Female 5-14
Female population 5 to 14 years old
Age Female 14-18
Female population 14 to 18 years old
Age Female 18-22
Female population 18 to 22 years old
Age Female 22-25
Female population 22 to 25 years old
Age Female 25-30
Female population 25 to 30 years old
Age Female 30-35
Female population 30 to 35 years old
Age Female 35-40
Female population 35 to 40 years old
Age Female 40-45
Female population 40 to 45 years old
Age Female 45-50
Female population 45 to 50 years old
Age Female 50-55
Female population 50 to 55 years old
Age Female 55-60
Female population 55 to 60 years old
Age Female 60-65
Female population 60 to 65 years old
Age Female 65-70
Female population 65 to 70 years old
Age Female 70-75
Female population 70 to 75 years old
Age Female 75-80
Female population 75 to 80 years old
Age Female 80-85
Female population 80 to 85 years old
Age Female 85+
Female population 85 years and older
Race & Ethnicity
Understand community diversity for inclusive marketing and service planning
9 fields
Race White
Population self-identifying as White race
Race Black
Population self-identifying as Black race
Race Asian
Population self-identifying as Asian race
Race Other
Population self-identifying as Other races
Hispanic White
White population with Hispanic ethnicity shown separately
Hispanic Black
Black population with Hispanic ethnicity shown separately
Hispanic Asian
Asian population with Hispanic ethnicity shown separately
Hispanic
Population self-identifying as Hispanic or Latino ethnicity
Hispanic Other
Other race population with Hispanic ethnicity shown separately
Ancestry & Heritage
Connect with communities through culturally relevant messaging and services
28 fields
Ancestry American
Population with American ancestry
Ancestry Native American
Population with Native American Indian/Eskimo ancestry
Ancestry Hawaiian Pacific Islander
Population with Hawaiian/Pacific Islander ancestry
Ancestry Mexican
Population with Mexican ancestry
Ancestry Puerto Rican
Population with Puerto Rican ancestry
Ancestry Cuban
Population with Cuban ancestry
Ancestry Dominican
Population with Dominican ancestry
Ancestry Central American
Population with Central American ancestry
Ancestry South American
Population with South American ancestry
Ancestry Other Hispanic
Population with other Hispanic ancestry
Ancestry Chinese
Population with Chinese ancestry
Ancestry Japanese
Population with Japanese ancestry
Ancestry Korean
Population with Korean ancestry
Ancestry South Central Asian
Population with South Central Asian (Indian) ancestry
Ancestry South East Asian
Population with South East Asian (Vietnamese) ancestry
Ancestry Other Asian
Population with other Asian ancestry
Ancestry British
Population with British ancestry
Ancestry Dutch
Population with Dutch ancestry
Ancestry French
Population with French ancestry
Ancestry German
Population with German ancestry
Ancestry Italian
Population with Italian ancestry
Ancestry Polish
Population with Polish ancestry
Ancestry Scandinavian
Population with Scandinavian ancestry
Ancestry Scotch-Irish
Population with Scotch-Irish ancestry
Ancestry Other European
Population with other European (Greek/Russian) ancestry
Ancestry Middle Eastern
Population with Middle Eastern ancestry
Ancestry Other
Population with other ancestry
Ancestry Unclassified
Population with unclassified ancestry
Language
Plan multilingual services and marketing campaigns
14 fields
Language Total Age 5+
Total population age 5 and above
Language English Only
Population speaking only English at home
Language Spanish
Population speaking Spanish or Spanish Creole at home
Language French
Population speaking French or French Creole at home
Language German
Population speaking German at home
Language Slavic
Population speaking Russian Polish or other Slavic languages at home
Language Other Indo-European
Population speaking other Indo-European languages at home
Language Chinese
Population speaking Chinese at home
Language Korean
Population speaking Korean at home
Language Vietnamese
Population speaking Vietnamese at home
Language Other Asian
Population speaking other Asian languages at home
Language Tagalog Pacific
Population speaking Tagalog and other Pacific languages at home
Language Arabic
Population speaking Arabic at home
Language Other Unspecified
Population speaking other and unspecified languages at home
Religious Affiliation
Understand community values and cultural patterns
25 fields
Religious Total Affiliation
Total religious affiliation
Religious Christian
Christian religious affiliation
Religious Catholic
Catholic religious affiliation
Religious Orthodox
Orthodox religious affiliation
Religious Evangelical
Evangelical religious affiliation
Religious Baptist Evangelical
Baptist Evangelical affiliation
Religious Methodist Evangelical
Methodist Evangelical affiliation
Religious Lutheran Evangelical
Lutheran Evangelical affiliation
Religious Presbyterian Evangelical
Presbyterian Evangelical affiliation
Religious Pentecostal Evangelical
Pentecostal Evangelical affiliation
Religious Restorationist Evangelical
Restorationist Evangelical affiliation
Religious Holiness Evangelical
Holiness Evangelical affiliation
Religious Adventist Evangelical
Adventist Evangelical affiliation
Religious Mainline
Mainline Protestant affiliation
Religious Baptist Mainline
Baptist Mainline affiliation
Religious Methodist Mainline
Methodist Mainline affiliation
Religious Lutheran Mainline
Lutheran Mainline affiliation
Religious Presbyterian Mainline
Presbyterian Mainline affiliation
Religious Episcopalian Mainline
Episcopalian Mainline affiliation
Religious Restorationist Mainline
Restorationist Mainline affiliation
Religious Black Protestant
Black Protestant affiliation
Religious Mormon
Mormon religious affiliation
Religious Jewish
Jewish religious affiliation
Religious Muslim
Muslim religious affiliation
Religious Unknown Affiliation
Unknown religious affiliation including non-denominational and non-religious
Education
Identify workforce quality, household earning potential, and student populations
25 fields
Education Total Age 25+
Total population age 25+ for educational attainment
Education Under 9 Grade
Population with less than 9th grade education
Education Some High School
Population with some high school education
Education High School
Population with high school diploma
Education Some College
Population with some college education
Education Associates
Population with Associates degree
Education Associates Male
Male population with Associates degree
Education Associates Female
Female population with Associates degree
Education Bachelors
Population with Bachelors degree
Education Bachelors Male
Male population with Bachelors degree
Education Bachelors Female
Female population with Bachelors degree
Education Masters
Population with Masters degree
Education Masters Male
Male population with Masters degree
Education Masters Female
Female population with Masters degree
Education Professional
Population with Professional degree (MD JD DVM)
Education Professional Male
Male population with Professional degree
Education Professional Female
Female population with Professional degree
Education Doctorate
Population with Doctorate degree (PhD)
Education Doctorate Male
Male population with Doctorate degree
Education Doctorate Female
Female population with Doctorate degree
Enrollment Nursery Preschool
Population enrolled in nursery school/preschool
Enrollment Elementary
Population enrolled in kindergarten/elementary school
Enrollment High School
Population enrolled in high school
Enrollment College
Population enrolled in college/graduate/professional school
Enrollment Not Enrolled
Population not enrolled in school
Employment & Labor Force
Assess workforce availability, skills, and economic health
45 fields
Labor Force Total Age 16+
Total population age 16+ in labor force calculation
Labor Force In
Population age 16+ in labor force
Labor Force Armed Forces
Population in armed forces
Labor Force Civilian Employed
Civilian population employed
Labor Force Civilian Unemployed
Civilian population unemployed
Labor Force Not In
Population age 16+ not in labor force
Unemployment Rate
Unemployment rate estimate based on Census definition
Workers Total Families
Total families for worker analysis
Workers No Workers
Families with no workers
Workers 1 Worker
Families with 1 worker
Workers 2 Workers
Families with 2 workers
Workers 3+ Workers
Families with 3 or more workers
Employment Total
Total employment age 16+
Employment Agriculture Mining Construction
Employed in agriculture mining construction
Employment Manufacturing
Employed in manufacturing
Employment Transportation
Employed in transportation
Employment Information
Employed in information
Employment Wholesale Retail
Employed in wholesale retail
Employment Financial Insurance Real Estate
Employed in financial insurance real estate
Employment Professional Services
Employed in professional services
Employment Management Services
Employed in management services
Employment Administrative Waste Services
Employed in administrative waste services
Employment Educational Services
Employed in educational services
Employment Entertainment Services
Employed in entertainment services
Employment Other Professional Services
Employed in other professional services
Employment Public Administration
Employed in public administration
Occupation Total Employment
Total employment for occupation analysis
Occupation Managerial Executive
Managerial executive occupation
Occupation Professional Specialty
Professional specialty occupation
Occupation Healthcare Support
Healthcare support occupation
Occupation Sales
Sales occupation
Occupation Office Administration
Office administration occupation
Occupation Protective
Protective services occupation
Occupation Food Preparation
Food preparation and serving occupation
Occupation Building Maintenance
Building maintenance and cleaning occupation
Occupation Personal Care
Personal care occupation
Occupation Farming Fishing Forestry
Farming fishing and forestry occupation
Occupation Construction
Construction occupation
Occupation Production Transportation
Production and transportation occupation
Commute Same Block Group
Employees commuting within same block group
Commute Under 2 Miles North
Employees commuting under 2 miles north
Commute 2-5 Miles North
Employees commuting 2-5 miles north
Commute 5-8 Miles North
Employees commuting 5-8 miles north
Commute 8-11 Miles North
Employees commuting 8-11 miles north
Commute 11+ Miles North
Employees commuting 11+ miles north
Income & Economic Status
Identify purchasing power and target high-value customer segments
55 fields
Income HH Under 10k
Households with income under $10
Income HH 10-15k
Households with income $10
Income HH 15-20k
Households with income $15
Income HH 20-25k
Households with income $20
Income HH 25-30k
Households with income $25
Income HH 30-35k
Households with income $30
Income HH 35-40k
Households with income $35
Income HH 40-45k
Households with income $40
Income HH 45-50k
Households with income $45
Income HH 50-55k
Households with income $50
Income HH 55-60k
Households with income $55
Income HH 60-65k
Households with income $60
Income HH 65-70k
Households with income $65
Income HH 70-75k
Households with income $70
Income HH 75-80k
Households with income $75
Income HH 80-85k
Households with income $80
Income HH 85-90k
Households with income $85
Income HH 90-95k
Households with income $90
Income HH 95-100k
Households with income $95
Income HH 100-125k
Households with income $100
Income HH 125-150k
Households with income $125
Income HH 150-175k
Households with income $150
Income HH 175-200k
Households with income $175
Income HH 200-250k
Households with income $200
Income HH 250-500k
Households with income $250
Income HH 500k+
Households with income over $500
Income HH Median
Median household income
Income HH Average
Average household income
Income HH Aggregate Average
Aggregate average household income
Income Per Capita
Per capita income for all persons including group quarters
Income Per Capita Aggregate
Aggregate per capita income
Income Family Under 10k
Families with income under $10
Income Family Median
Median family income
Income Family Average
Average family income
Income Family Aggregate Average
Aggregate average family income
Income Disposable Under 10k
Households with disposable income under $10
Income Disposable Median
Median disposable income after taxes
Income Disposable Average
Average disposable income after taxes
Income Disposable Aggregate Average
Aggregate average disposable income
Income Discretionary Under 10k
Households with discretionary income under $10
Income Discretionary Median
Median discretionary income after taxes and necessities
Income Discretionary Average
Average discretionary income after taxes and necessities
Income Discretionary Aggregate Average
Aggregate average discretionary income
Wealth Net Worth 0 or Below
Households with net worth at or below $0
Wealth Net Worth Median
Median household net worth
Wealth Net Worth Mean
Mean household net worth
Wealth Net Worth Aggregate Mean
Aggregate mean household net worth
Poverty Households In
Households below poverty line
Poverty Households Above
Households above poverty line
SSA Total Recipients
Total Social Security recipients
SSA Retirees
Social Security retiree recipients
SSA Disabled
Social Security disability recipients
SSA Survivor
Social Security survivor recipients
SSA Spouses
Social Security spouse recipients
SSA Children
Social Security children recipients
Households & Families
Understand family structures, living arrangements, and household composition
35 fields
Group Quarters Total
Total group quarters population
Group Quarters Institutionalized
Institutionalized group quarters population
Group Quarters Non-Institutionalized
Non-institutionalized group quarters population
Group Quarters College
College dormitory group quarters population
Group Quarters Military
Military group quarters population
Group Quarters Other
Other group quarters population
Households Total
Total number of households
Population in Households
Total population living in households
Household Types Total
Total households for type analysis
Household Types One Person
One person households
Household Types Family
Family households
Household Types Married Couple
Married couple households
Household Types Married With Children
Married couple households with own children
Household Types Married No Children
Married couple households without own children
Household Types Male Householder
Male householder no spouse present
Household Types Male With Children
Male householder with own children
Household Types Male No Children
Male householder without own children
Household Types Female Householder
Female householder no spouse present
Household Types Female With Children
Female householder with own children
Household Types Female No Children
Female householder without own children
Household Types Non-Family
Non-family households
Household Size 1 Person
Households with 1 person
Household Size 2 Person
Households with 2 persons
Household Size 3 Person
Households with 3 persons
Household Size 4 Person
Households with 4 persons
Household Size 5 Person
Households with 5 persons
Household Size 6 Person
Households with 6 persons
Household Size 7+ Person
Households with 7 or more persons
Vehicles No Vehicle
Households with no vehicle
Vehicles 1 Vehicle
Households with 1 vehicle
Vehicles 2 Vehicles
Households with 2 vehicles
Vehicles 3 Vehicles
Households with 3 vehicles
Vehicles 4 Vehicles
Households with 4 vehicles
Vehicles 5+ Vehicles
Households with 5 or more vehicles
Vehicles Aggregate Number
Aggregate number of vehicles
Housing & Real Estate
Evaluate real estate markets, housing affordability, and development opportunities
11 fields
Housing Vacant
Vacant housing units
Housing Renter Occupied
Renter occupied housing units
Housing Owner Occupied
Owner occupied housing units
Rent Cash Rents
Renter households paying cash rent
Rent Under 300
Renter households paying under $300
Rent Non-Cash
Renter households with non-cash rent arrangements
Rent Aggregate
Aggregate rent paid
Home Value Under 10k
Owner occupied homes valued under $10
Home Value Median
Median home value for owner occupied
Home Value Average
Average home value for owner occupied
Home Value Aggregate Average
Aggregate average home value
Consumer Spending
Forecast retail demand and consumer spending patterns by category
5 fields
Spending Market Basket
Weekly per capita expenditure at specialty stores
Spending Apparel Services
Weekly per capita expenditure on apparel and services
Spending Transportation
Weekly per capita expenditure on transportation
Spending Healthcare
Weekly per capita expenditure on healthcare
Spending Entertainment
Weekly per capita expenditure on entertainment
Workplace & Economic Analytics
Understand daytime population, business density, and economic performance
12 fields
Landscape Segmentation Category
STI Landscape lifestyle segmentation category
Workplace Establishments
Number of business establishments
Workplace Employees FTE
Full-time equivalent employees
Mortgage Risk Number Observed
Number of mortgages observed for risk analysis
Mortgage Risk Average
Average mortgage-risk ratio
Economic Vitality Local
Economic vitality score for local area
Economic Vitality National Index
Economic vitality indexed to national average
Occupational Average Salary
Average salary for workers in area
Occupational Average Salary National
National average salary for comparison
Occupational Average Salary Indexed
Local salary indexed to national average
Occupational Demand Index
Average demand index for occupations in area
GDP Local
Gross domestic product using income approach in thousands
Advanced Market Intelligence
Powerful analytical indicators for sophisticated market analysis
Growth Stability Indicator (GSI)
Measure the quality and consistency of population growth over time using regression analysis.
Values range from -1 (unstable decline) to +1 (stable growth)
Expected Value Indicator (EVI)
Detect whether growth is accelerating, plateauing, or declining compared to historical trends.
Values >1 indicate accelerating growth, <1 indicate slowing growth
Diversity Dispersion Indicator (DDI)
Assess racial and ethnic diversity using Simpson's Diversity Index for community analysis.
0.2 = highly diverse, 1.0 = homogeneous
Ethnicity Dominance Indicator (EDI)
Identify the dominant racial/ethnic group in an area for demographic mapping and analysis.
0-9 scale indicating dominant demographic characteristics
Trusted Data Sources
Curated from 15+ authoritative government and research sources, powered by Synergos Technologies
U.S. Census Bureau
American Community Survey (ACS)
Bureau of Labor Statistics
Centers for Disease Control
Department of Defense
Federal Housing Finance Agency
Ready to Access This Data?
Start creating custom reports with the exact data you need